BORN IN NIGERIA. BUILT FOR AFRICAN WOMEN.
BORN IN NIGERIA. BUILT FOR AFRICAN WOMEN.
ASURA GLOBAL · PRE-LAUNCH DEVELOPMENT
We are building an African-rooted feminine hygiene brand with a vision to serve women and girls through thoughtfully developed products, a commitment to quality and a strategy for long-term growth.
Confidence. Comfort. Freedom.
Products with purpose
Women at the centre
A vision for women-led research, with lived experience helping to inform future product decisions.
A bigger ambition
An African-rooted brand in development, with a long-term ambition to serve African markets and beyond.
A vision with women at its centre
Every woman deserves access to feminine hygiene products that support her comfort, confidence and everyday needs.
ASURA GLOBAL is being developed with this vision at its centre. We believe the future of feminine care should include brands that understand the women they serve, develop products with purpose, and recognise the importance of quality, accessibility and consumer trust.
“African women should be central to the conversation about the products created for them.”
We aspire to create more than a product: a brand that understands African women’s needs and seeks a lasting presence across African markets and beyond.
The Flow Shield collection
Four care formats. One promise: keep women’s needs at the centre of every product decision.
Everyday period care
Thoughtfully designed everyday protection for women who want comfort that fits into real life. The ultra-thin format is central to the ASURA Flow Shield range.
Overnight care
An extended-coverage format for the moments when rest matters. A dedicated night-care product within the Flow Shield collection.
Everyday freshness
A lightweight addition to the care routine, designed around everyday comfort and the in-between moments of a woman’s cycle.
A new chapter of care
A dedicated maternity-care format that extends the ASURA promise into an important new stage of a woman’s life.
The range shown is the ASURA product vision. Speak to our team for launch availability and final specifications.
Your experience. Our innovation.
100
The proposed 100 Women Forum is part of ASURA GLOBAL’s research vision. It is intended to bring women from different backgrounds into conversations that help shape future product decisions.
Beyond products
A stronger brand can help build stronger communities.
ASURA’s impact vision connects feminine care with education, opportunity, research and responsible growth. We want the confidence created by better care to extend into the lives women lead.
A brand worth building
The proposed roadmap begins in Nigeria, with an ambition to grow across West Africa, the continent and the world.
Establish the foundation in Lagos, Nigeria, with research and the 100 Women Forum.
Build retail and community partnerships for a proposed Nigeria-wide launch.
Explore expansion into more West African countries.
Work towards a trusted household name across Africa.
Build a consumer brand born in Africa, with worldwide relevance.
This is the strategic ambition presented by ASURA, rather than a record of completed milestones.
Build with ASURA
Bring capital, expertise or partnership to an African-rooted brand being developed with women, purposeful products and long-term growth at its centre.
